Sponsored Post β
One story, told the DNTN! way. A reel, an article, or a carousel about your business, made to be shared. Best for one-time moments: a grand opening, a new menu, a big announcement.
Denton Covered Differently.
2,900 shares in 30 days.
We make news to be shared.
That's more shares than we have followers. An article sits alone on a website. A DNTN! story lands in the feed, gets sent to a friend, and starts a conversation about Denton. Put your business in the middle of it.
- Lands in the feed
- Sent to a friend
- Dropped in the group chat
- Reposted to their followers
Who's watching
Your customers aren't hard to find. They're on Instagram right now, probably watching a reel.
Per 100 followers:
dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddDDDDDDDDDDDDDDDDDDDDDDDD???
- City of Denton
- Rest of DFW
- Outside DFW
73%of our followers are in the city of Denton
97%are in DFW
Don't guess who'll see your ads. Know.
Among followers with a known location. Instagram, @dntn_news. As of October 2026.
The Proof.
- 3Γthe engagement per post compared to the competing local newspaper, with about a ninth of the followers.Average likes plus comments per post across each account's 12 most recent public posts.
- Up to35,000accounts reached by a single reel
- 158,000views in the last 30 days
- We tripledour following in under two monthsNot bad for the new kids.
Instagram, @dntn_news. As of October 2026. Figures are rounded.
Why it works
The old way stopped reaching people.
Nobody under 35 is waiting for the morning paper. The numbers back it up: 76% of adults under 30 get news from social media, and 40% regularly get it on Instagram (Pew Research Center, 2025). The next generation of news readers are on their phones, in their feeds, DMing their group chats. Reaching them takes a different approach, so that's where we report. Every DNTN! piece is a story built for the place our audience already lives. That's what we mean by Denton, Covered Differently, and the numbers above show that it works.
3ways to work with us
Event Promotion β
Got something happening? We'll build the hype. Stories, a collab post, and reposts in the run-up put your event in front of Denton's most engaged audience, so people actually show up.
DNTN! Sponsor β€οΈ (monthly)
Become an official sponsor of independent Denton journalism. You get a pinned post on our Instagram announcing your sponsorship, ads running on dntn.news, a boost for your own posts from our account, and priority booking whenever you want a sponsored post. DNTN! is fully local and fully independent, and support from the community is what keeps our coverage free for everyone in Denton.
(Plus our undying love.)
FAQ
Why isn't there a price list?
Because a coffee shop launching a new menu and a venue selling out a show need different content strategies. Additionally, each content type has different reach predictions. We price around your goal and budget, then give you a clear, honest price.
Will people know it's sponsored?
Yes. Sponsored content is always clearly labeled, on Instagram and on our site.
Does sponsoring DNTN! mean you'll cover my business favorably in the news?
No. Advertising and reporting are separate. Sponsors can buy great exposure, not editorial control. DNTN! is an independent publication.
Do you only work with Denton businesses?
Mostly. Our audience lives in and around Denton, so businesses that serve Denton get the most out of working with us. More importantly, our commitment to our readers is that we only provide them exclusively Denton based information.